This report has been prepared for the manufacturers and distributors of electric cables. The research concerns shops and workshops in automotive branch all over Poland; all causes of non-objective voting were eliminated.

Report include 32 tables and 28 graphs perfectly expressing many aspects of this market. Of course enclosed are comments indicating most important elements.
The research contains many “cross-opinions” which means opinions influenced by different criteria and by different preferences of distributors. There is an additional possibility of improving this research with more “cross-opinions”.
You can order it in an English version. The price of a single License for „ELECTRIC CABLE MARKET IN POLAND” report is 1200 EUR. If you are interested in purchasing of this report, please e-mail us on martyna@motofocus.pl If you need some additional information, please call: +48 22 489-72-21

CONTENTS:

1. INTRODUCTION
Disclaimer

2. DESCRIPION OF RESEARCH
2.1 Terminology

3. SAMPLE STRUCTURE
3.1 Classification by region
3.2 Classification by company type

3.3 Classification by town size
3.4 Classification by town size and company size

4. AMOUNT OF CUSTOMERS
4.1 Average monthly electric cable sales volume (in the season)
4.2 Average monthly electric cable sales volume (outside the season)
4.3 Type and size of the companies

5. MANUFACTURERS’ IMAGE

5.1 The best electric cable brand
5.2 The best Polish electric cable brand
5.3 The most often recommended electric cable brand
5.4 Share of the most recommended brand in total electric cable sales
5.5 Evaluation of the most important electric cables brand
5.6 Evaluation of the second electric cable brand
5.7 Image- comparing the first and second brand

6. ELECTRIC CABLES SELECTION CRITERIA

6.1 The most important electric cable selection criteria (single indication)
6.2 Other electric cable selection criteria (triple indication)
6.3 Electric cables selection criteria – comparison of single and triple indications

7. QUALITY OF THE ELECTRIC CABLE AND REASON OF COMPLAINTS
7.1 Factors deciding of the quality of electric cable
7.2 Reasons of quality complaints (single indication)
7.3 Reasons of quality complaints (triple indication)

7.4 Reasons of quality complaints – comparison of single and triple indications

8. FACTS ACCORDING TO RESPONDENTS
8.1 Replacement of compact spark system
8.2 Knowledge of issues concerning construction of electric cable