Automotive Battery Market in Poland
CONTENTS
1. 1. GENERAL 4
1.1 PURPOSE OF THE SURVEY 4
2. SAMPLE STRUCTURE 4
2.1 SAMPLE BY AGE OF RESPONDENTS 4
2.2 SAMPLE STRUCTURE BY COMPANY TYPE 5
2.3 SAMPLE STRUCTURE BY PROVINCE 6
3. BATTERY BRANDS RECOGNITION 7
3.1 BEST BATTERY BRAND 9
3.1.1 Best battery brand – first indication 9
3.1.2 Best battery brand – second indication 10
3.1.3 Best battery brand – third indication 11
3.1.4 Best battery brand – all indications together 12
3.2 BEST BATTERY BRANDS BY AGE OF RESPONDENTS 13
3.3 BEST BATTERY BRANDS BY REGION OF POLAND 15
3.4 BEST BATTERY BRANDS BY TYPE OF BUSINESS 18
4. MOST OFTEN RECOMMENDED BRAND 19
4.1. MOST OFTEN RECOMMENDED BRAND AND THE INDICATIONS OF BEST BRANDS 21
5. BATTERY BRAND SELECTION CRITERIA 22
5.1 MOST IMPORTANT CRITERION OF SELECTING THE BATTERY BRAND 22
5.2 NEXT CRITERIA OF SELECTING THE BATTERY BRAND 23
5.3 BATTERY SELECTION CRITERIA – ALL INDICATIONS TOGETHER 25
6. EVALUATION OF THREE MOST IMPORTANT BATTERY BRANDS ACCORDING TO 5 CRITERIA 26
6.1 FIRST INDICATION – EVALUATION OF THE MOST IMPORTANT BRAND 26
6.2 SECOND AND THIRD INDICATION – SECOND AND THIRD MOST IMPORTANT BATTERY BRAND 27
7. FAMILIARITY WITH THE BATTERY PROGRAMMES 28
8. EVALUATION OF THE BENEFITS FROM PARTICIPATING IN THE BATTERY PROGRAMMES 29
8.1 BIGGEST ADVANTAGE FROM PARTICIPATING IN THE BATTERY PROGRAMME 29
8.2 SECOND AND THIRD IMPORTANT ADVANTAGE FROM PARTICIPATING IN THE BATTERY PROGRAMME 30
9. MOST IMPORTANT TYPES OF MARKETING SUPPORT 32
9.1 MOST IMPORTANT TYPE OF MARKETING SUPPORT 32
9.2 SECOND AND THIRD EXPECTED TYPE OF MARKETING SUPPORT 33
9.3 TYPE OF BUSINESS AND EXPECTED MARKETING SUPPORT 35
10. SHARE OF INDIVIDUAL BATTERY USES IN THE SALES STRUCTURE OF RETAIL STORES AND GARAGES 38
10.1 SHARE OF CAR BATTERIES IN THE TOTAL BATTERY SALES 38
10.2 SHARE OF TRUCK BATTERIES IN THE TOTAL BATTERY SALES 39
10.3 SHARE OF MOTORBIKE BATTERIES IN THE TOTAL BATTERY SALES 40
10.4 SHARE OF POWER BOATS AND AGRICULTURAL MACHINERY BATTERIES IN THE TOTAL BATTERY SALES 41
11. SUMMARY AND CONCLUSIONS 41
12. DISCLAIMER 42
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