BLACK MARKET PLACE

, 12 kwietnia 2007, 0:00

This report has been prepared for the manufacturers and distributors of spare parts.
The goal of our research undertaken in market place was to recognize customers and salesmen opinions.

Report is prepared as an PowerPoint presentation. It consists of 58 slides and includes 35 tables and 33 graphs with comments indicating most important elements. The research contains many “cross-opinions” which means opinions influenced by different criteria.

All causes of non-objective voting were eliminated.

You can order  it in an English version. The price of a single License for „Black Market Place” report is 250 EUR. If you are interested in purchasing of this report, please e-mail us on martyna@motofocus.pl  or alfred@motofocus.pl If you need some additional information, please call: +48 22 489-72-21

BLACK MARKET PLACE

CONTENTS:

1. STRUCTURE OF SALESMANS WORKING IN MARKET PLACE
1.1 How often salesman work in market place
1.2 Professional activity beside market place
1.3 How often salesmen work in market place by his professional activity beside market place

1.4 Structure of salesmen by customers

2. STRUCURE OF CAR PARTS (SALESMEN)
2.1 Most often wanted car parts
2.1.1 Most often wanted car parts by main customers (workshops, retail shops or drivers)
2.2 Percentage share of new and used car parts in total sales in market place (quantitatively estimated)
2.3 What is the age of cars for whom car parts are most often soled
2.3.1 What is the age of cars for whom car parts are most often soled by customers
2.4 Prices of new car parts in market place and in retail shops – salesman opinions

2.5 How many times used parts are cheaper than new not original parts

3. SALES STATISTICS
3.1 Number of customers asking for availability or price of car parts per day
3.2 Number of customers purchasing parts after asking for their availability .
3.3 Purchase made by customers per day

4. TRENDS OBSERVED
4.1 Sales in market place – increasing or decreasing

4.2 Trends observed by main customer

5. CUSTOMERS IN MARKET PLACE STRUCTURE
5.1 How often do customers visit market place
5.2 Do customers pursue a professional activity in automotive branch
5.3 What is the type of pursued activity in automotive branch
5.4 Customers drive time to market place
5.5 Distance to drive to get to the market place
5.6 Preferred way of repair

5.7 When customers made their last purchase in market place

6. CUSTOMERS’ CARS STRUCTURE
6.1 Structure by cars’ age
6.2 Structure by cars’ brand

7. STRUCTURE OF CAR PARTS (CUSTOMERS)

7.1 Preferred car parts
7.1.1 Preferred car parts by customers’ cars age
7.2 Reasons of purchase of new car parts in market place
7.3 Prices of new car parts in market place and in retail shops (according to customers)
7.4 New car parts – Why are they cheaper in market place (according to customers)

8. PURCHASE STRUCTURE

8.1 What car part customers were planning to buy
8.2 Amount of money that customers were planning to spend for car parts purchase

9. DIVERSITY OF AMOUNT OF MONEY THAT CUSTOMERS WERE PLANNING TO SPEND FOR CAR PARTS PURCHASE
9.1 Amount of money that customers were planning to spend for car parts purchase by do customers pursue a professional activity in automotive branch
9.2 Amount of money that customers were planning to spend for car parts purchase by their professional activity (connected with workshop or retail shop)
9.3 Amount of money that customers were planning to spend for car parts purchase by their cars’ brand
9.4 Amount of money that customers were planning to spend for car parts purchase by their cars’ age

9.5 Amount of money that customers were planning to spend for car parts purchase by frequency of visiting market place

 

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