Spark plugs market in Poland

, 4 sierpnia 2006, 0:00

The goal of our research was to elaborate a profile of spark plugs market in Poland according to the scheme shown in the table of contents listed below.
This report has been prepared for the manufacturers and distributors of spark plugs. The research concerns shops and workshops in motorization branch all over Poland; all causes of non-objective voting were eliminated. To learn more about report click MORE.
Report include 31 tables and 28 graphs perfectly expressing many aspects of this market. Of course enclosed are comments indicating most important elements.

The research contains many “cross-opinions” which means opinions influenced by different criteria and by different preferences of distributors. There is an additional possibility of improving this research with more “cross-opinions”.

You can order it in an English version. The price of a single License for „SPARK PLUGS MARKET IN POLAND” report is 1200 EUR. If you are interested in purchasing of this report, please e-mail us on alfred@motofocus.pl If you need some additional information, please call: +48 22 489-72-21

 

SPARK PLUGS MARKET IN POLAND

CONTENTS:

1.GENERAL 5
1.1 Disclaimer: 5

2. DESCRIPTION OF RESEARCH 6
2.1 Terminology: 6

3. SAMPLE STRUCTURE 7
3.1 Classification by region 7

Table 1 Classification by region 7
Chart 1 Classification by region: 7
3.2 Classification by company type 8
Table 2 Classification by company type: 8
Chart 2 Classification by company type: 8
3.3 Classification by town size 9
Table 3 Classification by town size: 9
Chart 3 Classification by town size: 9
3.4 Classification by town size and company type 10

Table 4 Classification by town size and company type: 10
Chart 4 Classification by town size and company type: 10

4. SIZE OF COMPANIES (SALES VOLUME OF SPARK PLUGS) 11
4.1 Average monthly spark plug sales volume (in the season, garages) 11
Table 5 Average monthly spark plug sales volume (in the season, garages, classification by company): 11
Chart 5 Average monthly spark plug sales volume in the season: 11
4.2 Average monthly spark plug sales volume (outside the season, garages) 12
Table 6 Average monthly spark plug sales volume (outside the season, garages): 12
Chart 6 Average monthly spark plug sales volume (outside the season): 12

4.3 Type and size of the companies (volume of sold / replaced spark plugs) 13
Table 7 Type and size of the companies (volume of sold / replaced spark plugs): 13
Chart 7 Type and size of the companies (volume of sold / replaced spark plugs): 13
4.4 Company size (volume of spark plugs sold) by the town size 14
Table 8 Company size (volume of spark plugs sold) by the town size (garages): 14
Chart 8 Company size (volume of spark plugs sold) by the town size (garages): 14

5. MANUFACTURER IMAGE 15
5.1 The BEST spark plug brand 15
Table 9 The BEST spark plug brand (single indication): 15

The BEST spark plug brand (single indication): 15
Chart 9 The BEST spark plug brand (single indication): 15
Table 10 The BEST spark plug brand (triple indication): 16
Chart 10 The BEST spark plug brand (triple indication): 16
5.2 The most often RECOMMENDED spark plug brand 17
Table 11 The most often RECOMMENDED spark plug brand (single indication): 17
Chart 11 The most often RECOMMENDED spark plug brand (single indication): 17
Table 12 The most often RECOMMENDED spark plug brand (triple indication): 18
Chart 12 The most often RECOMMENDED spark plug brand (triple indication): 18

5.3 Share of the most recommended brand in total spark plug sales 19
Table 13 Recommended spark plug brand – percent of total sales of spark plugs 19
Recommended spark plug brand – percent of total sales of spark plugs 19
Chart 13 Recommended spark plug brand – percent of total sales of spark plugs 19
Table 14 Recommended spark plug brand – percent of total sales of spark plugs (Retail stores Wholesalers and Garages): 20
Chart 14 Recommended spark plug brand – percent of total sales of spark plugs (Retail stores /Wholesalers and Garages): 20
5.4 Evaluation of the most important spark plug brand 21
Table 15 Score of the MOST IMPORTANT spark plug brand 21
5.5 Evaluation of remaining brands 22

Table 16 Score of the SECOND IMPORTANT spark plug brand: 22
5.6 Image – comparing the first and second brand 23
Table 17 Comparing the scores of the first and second brand : 23
Chart 15 Comparing the scores of the first and second brand : 23

6. SPARK PLUG SELECTION CRITERIA 25
6.1 The most important spark plug selection criteria (single indication) 25
Table 18 The most important spark plug selection criteria (single indication) – All together 25
Chart 16 The most important spark plug selection criteria (single indication) – All together 26
Table 19 The most important spark plug selection criteria (single indication) – Retail stores and garages 27

Chart 17 The most important spark plug selection criteria (single indication) – Retail stores and garages 27
6.2 Other spark plug selection criteria (triple indication) 28
Table 20 Spark plug brand selection criteria with three indications; all together 28
Chart 18 Spark plug brand selection criteria with three indications; all together 28
Table 21 Spark plug brand selection criteria with three indications; retail stores and garages 30
Chart 19 Spark plug brand selection criteria with three indications; retail stores and garages 30
6.3 Spark plug selection criteria – comparison of single and triple indications 32
Table 22 Spark plug selection criteria – comparison of single and triple indications, all together 32
Chart 20 Spark plug selection criteria – comparison of single and triple indications, all together 32

7. REASONS OF SPARK PLUG QUALITY CLAIMS 33
7.1 Reasons of quality claims (single indication) 33
Table 23 Reasons of quality claims (single indication): 33
Chart 21 Reasons of quality claims (single indication): 33
7.2 Reasons of quality claims (triple indication) 35
Table 24 Reasons of quality claims (triple indication) 35
Chart 22 Reasons of quality claims (triple indication) 35
7.3 Reasons of quality claims (comparison of single and triple indications) 36
Table 25 Reasons of quality claims (comparison of single and triple indications) 36

Chart 23 Reasons of quality claims (comparison of single and triple indications) 36

8. FACTS ACCORDING TO RESPONDENTS 38
8.1 Trends in the spark plug market 38
Table 26 Trends in the spark plug market 38
Chart 24 Trends in the spark plug market 38
8.2 Most often replaced spark plug types 39
Table 27 Most often replaced spark plug types 39
Chart 25 Most often replaced spark plug types 39
8.3 Suggestion of a sales assistant / mechanic 40

Table 28 Suggestion of a sales assistant / mechanic 40
Chart 26 Suggestion of a sales assistant / mechanic 40
8.4 Decision to replace spark plugs 41
Table 29 Decision to replace spark plugs 41
Chart 27 Decision to replace spark plugs 41
Table 30 Decision to replace spark plugs (Retail stores /Garages): 42
Chart 28 Decision to replace spark plugs (Retail stores /Garages): 42
8.5 Mileage of spark plugs 43
Table 31 Average spark plug mileage 43

Chart 29 Average spark plug mileage 43

CONTACT 44

 

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