We can estimate that the size of shock absorbers market is on the level of about 2 million pcs yearly, so it is one of most important fragments of auto parts market.
The goal of our research was to elaborate a profile of this market in Poland according to the scheme shown in the table of contents listed below.
In the elaboration, there is plenty of “cross-opinions” of workshops’ which have different criterions of choice and prefer various competitive trade-marks of products.

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Report is available as an Word file or PowerPoint presentation, it include 22 tables and 22 graphs perfectly expressing many aspects of this market. Of course enclosed are comments indicating most important elements.
You can order it in an english version. The price of a single License for „SHOCK ABSORBERS MARKET IN POLAND” report is 800 EUR. If you are interested in purchasing of this report, please e-mail us on alfred@motofocus.pl If you need some additional informations, please call: Alfred Franke +48 22 489-72-21
The report is divided into chapters listed below:

 
CONTENTS

 1. INTRODUCTION

 2. DESCRIPTION OF COMPANIES INCLUDED
The sample’s structure, regional disposition (tab.1, 2, graph.2)

 3. BEHAVIOR ANALYSES (CRITERIONS FOR TRADE-MARKS CHOICE)
(tab.3, 4, 5, 6, 7,8, 9, 10, graph.3, 4, 5, 6, 7, 8, 9, 10)
3.1 Purchasing criteria – one indication.

3.2 Purchasing criteria – one indication all and comparatively cheap products.
3.3 Purchasing criteria – Kayaba, Monroe, Sachs – one indication.
3.4 Purchasing criteria – workshop about the customer (all, by different brands)
3.5 Shock absorber replacement criteria – workshop about the customer (all, by different brands, workshops without a tester)

 4. WORKSHOP ACTIVITY WINNING THE CUSTOMERS

(tab.11, 12, 13, 14, 15, 16, graph.11, 12, 13, 14, 15, 16)
4.1 Who chose brand of shock absorbers – one indication (all, by different brands)
4.2 Level of activity winning the customer.
(all, and by brands)
4.3 Shock absorbers efficiency evaluation methods
(all, and by brands)

 5. SALES STRUCTURE OIL – GAS
(tab.17, graph.17)

(tab.18, graph.18) – (available only for companies commissioning research)
5.1 Sales structure of gas shock absorbers – all brands together
(detailed data available only for companies commissioning research)

 6. MARKETING EFFECTIVENESS
(tab.19, 20, 21, 22 graph.19, 20, 21, 22)
6.1 Influence of traditional advertising methods on drivers – workshops opinion (all, by different brands)

6.1 Influence of traditional advertising methods on workshops – (all, by different brands)